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MADRID–(BUSINESS WIRE)–The Board of Directors of Real Madrid C. Farreneheit. at its conference yesterday ratified the agreement with Sixth Street, a great investment company with extensive encounter in sports and infrastructure, and Legends, a premium experiences company for athletics and live venue organizations, with the particular objective of boosting the Santiago Bernab�u Stadium being a special venue along with a globally benchmark for enjoyment and entertainment.

As part of the long-term partnership, Real Madrid should receive roughly? 360m to become spent across any of the Membership? s activities. Via this alliance, 6th Street acquires the particular right to participate in the functioning of certain brand-new businesses of the particular Santiago Bernab�u Stadium for twenty many years. In addition, Tales will contribute its experience in the operation of huge stadiums, attractions and event spaces in order to optimize the administration of the Santiago Bernab�u Stadium.

? The transformation of the particular Santiago Bernab�u Arena is a turning point in the good Real Madrid. This alliance with 6th Street and Legends, world leaders in their respective disciplines, will probably be fundamental in delivering unique experiences within a stadium where numerous events can get hosted throughout the particular year,? according to be able to Florentino Perez, Us president of Real This town.? This agreement beefs up the Club? s goal of carrying on with to significantly increase the stadium’s earnings from both showing off and other forms of events.?

? Real Madrid? s Santiago Bernab�u is hallowed ground in the world of sports, and we are honored to end up being joining this collaboration to purchase the revolutionary, long-term strategic perspective which has guided typically the Club? s regular success over it is storied history, inches said Alan Waxman, Co-Founder and CEO of Sixth Avenue.? The flexible, solutions-oriented capital and complete capabilities provided by our team in Sixth Street, with the deep expertise Stories offers in venue and sports company operations, will help Real Madrid in the mission to remain competitive and remain a leader in global athletics for many years to come.?

6th Street, which deals with over $60 billion dollars in assets, brings extensive investment experience of leading companies in the world of sports and in sectors such because real estate, system, and consumer, including the San Antonio Spurs basketball team, Airbnb, and Spotify.

? Were proud to expand our existing connection with Real Madrid,? said Shervin Mirhashemi, CEO of Tales.? Legends? operational and even sales acumen in addition to experience, across match up day and non-match day, combined along with the iconic Real Madrid brand plus Sixth Street? t flexible capital deployment is an innovative and innovative method of modernizing the Bernab�u, one of typically the world? s finest sports, entertainment, and even cultural venues. Along with this long-term administration relationship, Legends is growing its global impact, while investing in regional expertise together with best-in-class brands worldwide.?

Legends was shaped in 2008 by affiliates from the Brand new York Yankees as well as the Dallas Cowboys. 6th Street invested within a majority stake in Legends in The month of january 2021. Legends supplies holistic, data powered revenue solutions regarding some worldwide? h most iconic brand names and boasts an expansive client portfolio in sports, entertainment, live events and attractions.

About Normal Madrid

Real Madrid C. F. is usually a sport organization with 120 a lot of history, owned simply by its members. It is the club with the most European Cups of of both soccer (13) and field hockey (10) and had been recognized by TIMORE as the Best Golf club with the twentieth centuries. Real Madrid has an incredible number of fans throughout all corners of the world, along with 400 million supporters on social support systems, in addition to is for the particular third year in a row the particular most valuable soccer club in Europe based on the European Elite 2021 report, prepared by simply consultancy KPMG. Real Madrid is typically the most valuable sports brand in the world according to Company Finance for your next year inside a row and achieved the particular highest record in the Transparency Index regarding football clubs final season. More info about Real Madrid is available at http://www.realmadrid.com, probably the most visited sports club website inside the world regarding the fifth progressive, gradual year, based on Comscore.

About Sixth Streets

Sixth Street is definitely a global investment firm with more than $60 billion inside of assets under administration and committed funds. legends shervin mirhashemi makes use of its long-term versatile capital, data-enabled abilities, and One Team culture to create themes and provide remedies to companies around all stages regarding growth. Founded last year, Sixth Street recieve more than 400 associates including over one hundred and eighty investment professionals running around the entire world. For more details, visit http://www.sixthstreet.com, follow us on LinkedIn or Twitter.

Regarding Legends

Founded in 2008, Legends is a premium suffers from company with six divisions operating around the world? Global Planning, Global Sales, Global Relationships, Hospitality, Global Products, and Global Technological innovation Solutions? offering consumers and partners the 360-degree data plus analytics fueled support solution platform to be able to elevate their brand and execute their very own vision. Currently, Legends works with marquee clients across company verticals including specialist sports; collegiate; sights; entertainment; and conferences and leisure. We are the leaders in designing, organizing and realizing outstanding experiences in activities and entertainment. Intended for more information, visit http://www.Legends.net and comply with us on Fb, Twitter and Instagram @TheLegendsWay.

Contacts

Mass media:

Sixth Street

Patrick Clifford

pclifford@sixthstreet. apresentando

Legends

Stacey Ayudante

sescudero@legends. net